National Identity
As part of the FARM MART Program, Retailers have the purchasing power of a national organization needed to position themselves as value-price leaders of name brand merchandise. Retailers also have access to resources and cost-effective, quality marketing and merchandising programs that might otherwise be unaffordable.

The FARM MART Program is flexible. Retailers can take advantage of as many or as few of the services needed to grow their businesses.

Group Purchasing Power
Every FARM MART Program participant has the strength of more than $3 billion in purchasing power derived from the 45-plus Member Distributor network of PRO Group, Inc., parent company of FARM MART.

Store Modernization
The FARM MART Store Modernization Program is more than a signage program. Experienced retail professionals evaluate the current store and offer recommendations on how to maximize retail effectiveness. Once suggestions have been made, it's the Retailer who determines which enhancements to implement. A complete interior update includes department and aisle markers, service menu boards and signage with bold, contemporary graphics.

Inventory Management
Inventory management – having the right product at the right time – is the key to a profitable store. FARM MART Distributors uncover potential earnings by surveying a Retailer's inventory. This analysis can be conducted independently or in conjunction with a detailed review of the local marketplace and competition through the Performance Plan Program.

Using a computerized system to track wholesaler item inventory movement, FARM MART Distributors and Retailers work together to ensure every merchandise department has basic stock selections available and levels of inventory tailored to the trading area for each store.

Complete Promotional Programs
Through this comprehensive program, FARM MART Members can utilize quality, customized promotional packages.

The central element of each promotion is the low-cost advertising circular. Professionally designed, consumer-appealing circulars highlight suggested items and pricing, yet leave room for Retailers to select products and change pricing to meet the challenges of local market competition. Along with the circular, promotional packages include a point-of-sale trim kit complete with theme banners, end cap signage, shelf talkers and other point-of-sale tools.

FARM MART also supports an ongoing brand name awareness campaign with trade magazine advertisements.

Value Added Services
As an integral part of a powerful Marketing/Merchandising Group, FARM MART Members gain access to a variety of special services designed to enhance day-to-day business operations:

• Cost-effective Business, Casualty and Health Insurance
• Career Apparel
• Interior and Exterior Signage
• Major Credit Card Programs
• Office Supplies
• POS Computer Systems
• POS Materials
• Store Fixtures
• Store Supplies

If you are interested in learning more about becoming a FARM MART Retailer, please contact us.